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Ethica Diamonds

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The journey towards our ethical jewellery business has been an organic process from humble beginnings.
It entwines several different passions, environmental and ethical good practice, sustainability and the delivery of excellent customer service, but most of all .. making people happy!

Many years ago I visited a jeweller’s in my local town and from the moment I walked into the shop, I had an overwhelming feeling that I was considered to be insufficiently wealthy, a feeling that made me feel quite inadequate. I now know that I was not alone in my experience; similar feelings have been shared by many of us, as this retail sector has a reputation for being pretentious and judgemental at times. It often leaves us feeling quite disappointed, disempowered and not really wanting to repeat the experience anytime soon.

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